The Results
Understanding the project's challenges and the need for an editable, scalable solution, Epsilon suggested using a single instance of a CMS as the core content distribution platform. To implement this, we worked with the individual market leads to understand their unique needs, then crafted templated design and usability structures that could be effectively leveraged by all of the regional teams.
The benefits came swiftly, with instant lift in organic search rank, traffic, leads and conversions. And the amount of resources and time needed to make changes has dropped dramatically due to structured content coordination capabilities.