Skip To Main Content

California Lottery wins with a highly scalable website platform.

The Story

Over time, the California Lottery’s web properties had grown to encompass many different websites that were managed by different teams using various technologies. Ready to unify and evolve its online presence, the Lottery partnered with Epsilon for a complete transformation. We provided an integrated, holistic combination of services and took the brand’s digital experience from information-based to player-centric entertainment destination.

We designed, built and implemented a new website with a spectacular interface, clear navigation and engaging features. For an experience that is both information-rich and fun for users, we incorporated videos of the draws, winners’ stories, user-oriented FAQs, accurate aggregated gaming information and social link sharing.

The Results

The California Lottery now has a robust website on the ASP.NET platform, integrated with the Sitecore CMS, plus a sophisticated custom data management and caching system to ensure accuracy, integrity, and timeliness of game data. In addition, we provided the Lottery with tools — CMS training and a visual and content style guide — to enable easy, timely site updates and ensure consistent quality through each update.

Just one month after the website launched, the Lottery experienced what was then the largest jackpot in North American history: the $640,000,000 MEGA Millions® jackpot. On that single draw date, the site supported the visits of more than 12 million jackpot enthusiasts.

More case studies